ABOUT THE BOOK : In an era defined by rapid technological advancemanos and a media landscape that evolves a lighting speed, understanding the fundamentals and dynamics of journalium and mass communication is more crucial than ever. This book serves as a comprehensive guide for students, professionals, and enthusiasts who wish to gain an in-depth understanding of the field, Covering essential topics from traditional media practices to cutting-edge digital innovations, this book equips readers with the knowledge and skills necessary to thrive in today's media industry. The book opas with an exploration of Broadcast Journalism, delving into the art and science of producing news for television and online streaming platforms. It discusses the workflow of newsrooms, the ethics of storytelling, and the techniques required to craft compelling visual series that resonate with diverse audiences. A dedicated chapter on Radio sheds light on the enduring power of andio storytelling. It navigates the historical evolution of radio, its current relevance in the digital age, and the nuances of creating impactful radio programs, from music shows to talk-based formats.