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This book has been complied according to the syllabus of UGC for all the management instituitions in India for the students of MBA, M.Com, MMS, BMS, BBA, B.Com and other Management Diploma Courses. The book speaks of concepts of various aespects of international marketing and it coves economic, political and geographical environment of global marketing. The topics like product segmentation, planning, pricing, packing and advertising are also explained and supported by excellent examples and case studies. A part of the book speaks of international law, international institutions including all the legal aspects, Acts and documentation in global marketing. Latest information and data are covered in various chapters. Seeing the interest of the students in this very subject, the author was inspired to make "international marketing management" extremly interesting.

INTERNATIONAL MARKETING MANAGEMENT

SKU: 9788197286018
₹895.00 Regular Price
₹581.75Sale Price

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