About the Book-Encyclopedia of Fashion Communication is based on the belief that fashion communication is now a separate subject of its own and not just part of journalism or mass communication. Today fashion brings together business, art, history, identity and commerce. After speaking with industry experts, editors, stylists and photographers, it became clear that this field is growing very fast and needs a full and detailed guide.  This book tries to cover every part of the fashion world. It includes traditional topics like fashion journalism, branding and public relations. It also covers new areas that are important today. These include digital tools like AI, AR/VR and web design. It looks at design work like graphics, typography, motion graphics and image design. It explores real world experiences like store design, exhibitions and set design. It also covers strategy topics like trend spotting, data charts and design planning.
 
Author: Dr. Manish Kumar Sharma 
Assistant Professor, National Institute of Fashion Technology, Jodhpur, Ministry of Textiles, Government of India 
 
Author Profile: Dr. Manish Kumar Sharma is an Assistant Professor in the Department of Fashion Communication at the National Institute of Fashion Technology (NIFT), Jodhpur, under the Ministry of Textiles, Government of India. He has qualified the UGC-NET in Mass Communication. He holds a Master's degree and a PhD in Journalism and Mass Communication from the University of Rajasthan. He completed a Post-Graduate Diploma in Science Journalism from the prestigious Makhanlal Chaturvedi National University of Journalism and Mass Communication, Bhopal and holds a Bachelor's degree in Science from the University of Kota. He has worked as a journalist with established media houses such as The Times of India, Web dunia, Rajasthan Patrika and the Hindustan Samachar news agency. He also has over eight years of experience as a media academician. He specializes in print media, design research, new media, publishing, public relations, and advertising. He has published numerous research papers in national and international journals. He was honored with the 'Manak Alankaran-2023' award for excellence in journalism among public relations professionals. He has also been conferred with the 'Sarvabhasha Sahityakar Samman'.