Al in Social Media explores how artificial intelligence powers modern social platforms from feed ranking and recommendations to content creation and moderation. It breaks down complex concepts like machine learning, NLP, and generative Al into clear, practical insights, while showing how platforms analyze data, personalize experiences, and drive engagement at scale. The book also examines critical issues such as bias, misinformation, privacy, and mental health. Blending theory with real-world systems and hands-on ideas, it equips readers to understand, build, and responsibly shape the future of Al-driven social experiences.